FieldNotes
A practical guideto making the
internet work harder.
Good marketing starts with better questions. Useful thinking on websites, search, paid media and the numbers behind it all.
Issue No. 01 / The good questions
The Google Ads audit: where wasted spend hides
Conversion tracking setup: get it right before a dollar is spent
The GA4 audit checklist: 12 checks before you trust a single number
Most GA4 properties we open are quietly wrong — not broken, just wrong enough to mislead every decision built on them. Here is the exact checklist we run.
